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Managing Major Onsales through Spektrix


How Spektrix supports great customer experiences and stress-free box office teams

In recent years we've seen our ‘fastest ever onsale’ quadruple, reaching speeds that we estimate to be 10x faster than leading competitors. 

And with all the power of the cloud behind us, future possibilities are limitless!
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Statistics and success stories:

  • How Microsoft Azure-based servers give us infinite capacity to grow
  • The hot ticket: 'My Neighbor Totoro' at the Barbican
  • The high-profile launch: John Legend at Saratoga Performing Arts Centre
  • The nationwide tour: New comedy goes on sale across the UK
The cover of a book titled 'Managing Major Onsales Through Spektrix.' Contact us if you need assistance to access this resource.

Take the stress out of your busiest days 

Learn how teams and patrons benefit from a platform that scales to meet demand without reducing customer experience.

We run Spektrix from Microsoft’s serverless Azure database. Azure’s infinite capacity allows us to scale up and down our usage in seconds, giving us all the computing power we need when things get busy, without paying for it when it’s not required. That approach is unique in the world of arts ticketing software, and it’s a solution that benefits everyone: from our users, to their audiences, and to the planet.

Spektrix, 2025
A graph showing how the ''fastest ever

We've seen our "fastest ever onsale speed" quadruple

In 2020, Spektrix completed a transformative move to run using a platform as a service (PaaS) approach. This huge engineering undertaking meant that, rather than maintaining our own servers, we now run Spektrix from Microsoft’s serverless Azure database. 

With all the power of the cloud behind us, future possibilities are limitless!

 

The hot ticket

‘My Neighbour Totoro’ at the Barbican, London, was a blockbuster hit show that attracted audiences from across the country.

Users sharing their excitement as they progressed through a fast-moving, stable queue and finished with tickets in their hands.

• 226 transactions confirmed in a single minute
• 3,600 transactions within half an hour
• 4,236 people in the queue, cleared within 25 minutes
Two example tweets from a successful onsale queue, showing a customer progressing through the line and getting the hot tickets
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The high profile launch

Saratoga Performing Arts Center had a big season launch - a full program of ballet, orchestra, and jazz, including John Legend with the Philadelphia Orchestra. 

With a complex series of presales to manage, the team was nervous - but Spektrix monitored queues and transactions throughout the onsale period to keep them confident and on track.

"We didn’t have any issues. It was weird just sitting waiting for the phone to ring and nothing happened.”

The nationwide tour

Comedian Sarah Millican went on sale with a tour across the UK and Ireland, visiting 34 venues which used Spektrix for their ticketing. With another 200 new events going on sale at Spektrix client organizations at exactly the same time, it would have been a stretch for many systems.

Get your whole team involved in revenue generation, in order to:

• We could react immediately to scale up servers
• Capacity for twice the demand
• All queues cleared within 10 minutes
an illustrations of hands helping to assemble a webpage on a screen
The cover of a book titled 'Managing Major Onsales Through Spektrix.' Contact us if you need assistance to access this resource.

Transform your onsale experience

Learn how organizations like yours have turned onsale anxiety into a thing of the past.