Spektrix Presents:
Setting Yourself Up for Success with Google Analytics 4
Wednesday 11 January, 2023
4 - 5pm GMT | 11am - 12pm EST | 8 - 9am PST
James Akers
Arts Council England Digital Culture Network
James is Digital Culture Network's Tech Champion for Data Analytics and Insight, helping cultural organizations upskill and make the most of digital tools and practices. James regularly supports Spektrix with free 1:1 support to make the most of the data they have and integrate platforms such as Google Analytics.
Yosaif Cohain
Capacity Interactive
Yosaif is the VP of Analytics at Capacity Interactive, where he leads analytics and optimization projects. He works with arts organizations to collect meaningful data, use it to drive action, and incorporate it to drive processes.
Chris Unitt
One Further
Chris is the founder of One Further, a digital analytics and research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Royal Albert Hall, Royal Shakespeare Company, and Tate.
"The current version of Google Analytics (GA or Universal Analytics) will stop working on 1 July 2023. If your organisation uses GA to understand how users interact with your website, you should begin your switch to an alternative now."
