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Spektrix for Marketing

The first choice marketing and email automation solution for the arts and entertainment sector

Smarter, more streamlined marketing campaigns

A powerful platform to drive your marketing campaigns, improve customer experience and boost revenue from ticket sales and secondary spend. 

With Spektrix, you have all the tools you need to understand what audiences are doing and why, making it easier than ever to segment, target and track the impact of communications. Build a streamlined web journey embedded into your own site; automate and personalise your emails; extend your reach with integrated lookalike advertising; and incentivise loyalty with targeted promotions, cross-selling tools, packages and subscriptions. 

Integrated email and digital promotion

Our comprehensive, two-way integration with Dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix. Program simple pre- or post-event communications or membership reminders, or build out fully automated, dynamic communications journeys - automatically targeted to reach people as their relationship with your organisation evolves, building deeper relationships and driving revenue at every touchpoint. 

journey from tag to sending member welcome email
  Easy customer segmentation
  Email interactions visible in your CRM
  Target lookalike audiences
  Drag-and-drop integrated emails
  Automated customer tags
  Personalised communications

Easy customer segmentation

Email interactions visible in your CRM

Target lookalike audiences

Integrated drag-and-drop emails

Automated customer tags

Personalised communications

 

The latest arts marketing ideas

Report on impact and engagement

Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance and engagement. And our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time - making it easier than ever to join up engagement, booking and conversion patterns across your website, sales and promotions.



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  40+ standard reports
  Sales tracking and movement reports
  Drag-and-drop segmentation
  Analyse offers, sales and campaign impact
  Track reattendance and loyalty
Custom reporting at no extra cost

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyse offers, sales and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost

Performers in Roman-style toga costumes raise their arms in a finale, in front of colorful staging representing a street of houses

 

Case Study: Using Flex Pass sales to promote loyalty

"We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this times when we're trying to rebuild subscriptions is really key."

JEANNA VELLA

Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

Read the full story

Data-driven arts marketing campaigns and incentives

With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications and move audiences up the loyalty ladder.

prompt to save 20% by becoming a member during ticket purchase
  Flexible or fixed subscriptions
  Personalised event recommendations
  Gift vouchers bought and redeemed online
  Upsell prompts before checkout
  Automatic membership renewals
  Cross-selling tools and packages

Flexible or fixed subscriptions

Personalised event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools
and packages

Upsell prompts before checkout

Supercharge Your Segmentation

How to make the most of personalised marketing campaigns in Spektrix

 

Supercharge Your Segmentation