Integrated email and digital advertising
It’s easy to build and share beautiful, personalized emails with integrated communications tools and automation software. Choose your audience segment and send right away, or program emails for the future - from effortless pre- or post-event communications through to subscription renewal reminders or membership invitations. Explore booking behaviors to automatically identify the patrons most likely to join up and send them personalized invitations on a schedule you choose, driving revenue and building closer relationships at every touchpoint.
Report on impact and engagement
Over 40 reports come pre-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, demographics and behaviors. And our powerful filtering tools help you automatically segment and tag your customers based on buying history, memberships, donations and more. Once you’ve segmented, run reports to focus on specific target groups within your audience - helping you to understand exactly who you’re talking to, discover what they want to hear, and analyze impact over time - making it easier than ever to connect engagement, booking and conversion patterns across your website, sales and promotions.
Data-driven arts marketing campaigns and incentives
With Spektrix you’re free to plan your marketing based on what matters to you and your patrons - not just what your software allows. From one-off incentives like multibuys, promotion codes or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment visitors, target offers to specific groups, and guide patrons through your loyalty pipeline.
Case Study: Using Flex Pass sales to promote loyalty
"We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this times when we're trying to rebuild subscriptions is really key."
JEANNA VELLA
Director of Marketing & Data Analytics, Cincinnati Shakespeare Company
