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Email Sign-Up Form

Makes: Easy pathway for customers to tell you they want to hear from you

 

Prep time: 15 minutes | Cooking time: 1 hour

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This recipe card was created in collaboration with Indigo-Ltd 

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Research* demonstrates how important it is to bring new audiences in for the first time, and then bring them back again. So, let's talk about how to keep your organization on prospective patrons' radar and help them find events that interest them.

With this recipe for an email sign-up form, you can make it easy for anyone to sign up to hear from you, even if they are not making a purchase yet.

 

EXPLORE OUR AUDIENCE DATA INSIGHTS

Outcomes 

  • Communicate with email subscribers who have not bought tickets yet.
  • Communicate with existing customers who may not have signed up to comms from you at the point of purchase.
  • Have a place on your website to direct customers or website visitors to sign up to hear from you. 

 

Ingredients

 
Contact preferences: ways of gathering information about your customers and how they would like their personal data (email address, postal address, phone number, etc.) to be used
 
Simple Sign-up Form: a standard HTML form that provides a quick way for customers to provide their contact information
 
Your website: You may need to book some time with your web developer to get this set up.

 Cook

1. Create a simple sign-up form. 

The sign-up form includes:

  • First Name
  • Last Name
  • Email

and signs up the customer to any email Contact Preferences linked with Dotdigital.

2. Decide where your sign-up form should be on your website. It’s best practice to have the form available on every page by putting it on your footer or header.  

3. Talk to your web developer about adding the sign-up form to your website. Your web developer will look after the styling, while Spektrix takes care of the more complex functions of adding the data to your database.

4. If you’re using Spektrix Link, simply enable the Mailing List page to appear on your Spektrix Link menu.

 

 

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Keep going

Once you've set up your email sign-up form, use our contact preferences recipe to make use of the data you're collecting. 

Bon appétit!

As you use your email sign-up form to capture contact information from new audience members, you can start to get creative with which marketing strategies you use to reach them. Keep exploring our recipe box to fill your store cupboard with more ideas and insights on how to reach tomorrow's audiences. 

 

TRY MORE RECIPES

 

*These recipes were crafted in response to the Tomorrow's Audience Indigo Share: Hot Topic, created in partnership with Spektrix and in association with a consortium of many of the UK's leading arts organizations. The rise in first-time audiences is mirrored in our US and Canada data, and we're confident that the tactics recommended here are relevant to both regions.