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How We're Bringing Broadway Online - by Broadway on Demand

As part of our series showcasing the options Spektrix users have for adopting video, Tralen Doler from Broadway on Demand introduces the National Theatre Network and streaming options for performance.

Introducing Broadway On Demand

Broadway On Demand is the premiere secure streaming platform for theaters, arts venues, performers and producers worldwide. Using the gold standard in streaming technology and DRM (digital rights management) protection, Broadway On Demand offers a variety of benefits.

  • Connect patrons to your creative process through live and recorded performances, classes, award ceremonies and more.
  • Break down the barriers to accessibility and grow your digital subscribers who may never enter the building.
  • Enhance the live theatre experience with streamed content fans love, on whatever screen is handy and with technology that raises the bar.
  • Reach the next generation of subscribers with a younger audience familiar with streaming.

Your Streaming Needs in One Platform

Broadway On Demand offers several ways to build your digital stage depending on your organization’s unique streaming needs.

Option 1: Stream a production on the main Broadway On Demand Global Platform

  • Expand your reach (access to 250,000+ theatre fans in over 120 countries)
  • Generate additional revenue
  • Receive viewership data post-performance (including email addresses)

Option 2: Embed the Broadway On Demand player onto your Spektrix gated content site

  • Gold standard video player embed
  • Single login user experience
  • Production and customer service support

Option 3: White Labeled Site

  • Organization-branded digital theatre to promote, sell, and watch all in one place
  • Fully integrated with Spektrix
  • Receive on-going production, technical, and customer support from Broadway On Demand

Ready to explore what option is best for your organization? Please email tralen@broadwayondemand.com to get started.

Our Partners

Like theatres all over the country, Spektrix client Irish Repertory Theatre closed their doors in March 2020. Refusing to let the pandemic stop their art, Irish Repertory Theatre began streaming and expanded into the world of digital theatre. With Broadway On Demand’s unique streaming interface, the organization premiered full-length programming created during the shutdown and launched a white label site featuring their 11th performance on screen and all their performances on demand.

Similarly, Vineyard Theatre launched their Broadway On Demand white labeled site using a box office powered by Spektrix. The resulting virtual performances included social distanced live performances and pre-recorded concerts. Broadway On Demand is also the streaming platform for Lincoln Center Theater, Manhattan Theatre Club, Roundabout Theatre Company, Laguna Playhouse, Indiana Repertory Theatre and many more.

Introducing the National Theatre Network

The National Theatre Network is a first of its kind digital platform specifically created for major regional theatres to stream their productions worldwide. Founded by American Conservatory Theater, Woolly Mammoth Theatre Company, and Irish Repertory Theatre, in collaboration with Broadway on Demand, the National Theatre Network enhances the live theatre experience, breaks down barriers to accessibility, and connects patrons to your creative process.

It is a single source for theatre fans around the world who want to discover the rich content American regional theatre companies are producing. Offering a fully integrated digital content platform for each regional theatre company, the app is being launched to serve the appetite of the theatre fan base and the mission and vision of regional theatres.

The National Theatre Network will be available through a variety of locations - including on the web, mobile, Apple and Android app stores, AppleTV, Roku, Chromecast, and Amazon Fire TV - for major regional theatres. The platform debuts on Saturday, May 15.

Our Founding Members

The founding members of the National Theatre Network are American Conservatory Theater, Woolly Mammoth Theatre Company, and Irish Repertory Theatre. The newest addition to the National Theatre Network is Manhattan Theatre Club.

"Partnering with Broadway On Demand to create the National Theatre Network was a chance for us to innovate, collaborate, and imagine a bold new future for theatre.”
Timmy Metzner, Director of Marketing, Woolly Mammoth Theatre Company

“At the end of the day, we have the same goals. We do it in completely different mediums and different ways, but because we share that passion for connecting audiences to theatre—it's great to work with a partner that gets it and then meets challenges head on.”
Randy Taradash, Director of Marketing and Communications, American Conservatory Theater

“Over the last year we have produced eleven performances on screen, with more to come, and we are so excited to be partnering with Broadway on Demand to be able to present all of our offerings on our new white label site and as part of the National Theatre Network.”
Natalie Ault, Irish Repertory Theatre

How To Get Started

Are you looking to break into the digital space? Visit https://nationaltheatrenetwork.com/ and click “join now.”

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Tralen Doler is Vice President of Broadway on Demand.

For further information on how Spektrix is supporting users with video, view our growing collection of Online Content blogs.