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Five Top Arts CRM Tips in the Age of Coronavirus

Arts marketers know that customer relationship management is at the core of every successful arts organization, and that remains true now more than ever. After a turbulent 12 months of changing teams and huge customer service challenges, here are...

Streaming is Changing our Sector

It’s already a cliché to talk about how much of a ‘challenge’ 2020 has been for our industry (in fact, for most industries). But that challenge has...

An Update on Spektrix Team Demographics

Following ourrecent commitmentsto build meaningful and lasting change for our team, our business and our industry, Spektrix is now sharing a report...

The Spektrix Insights Report 2019 is Here

Bringing together data analysis on over 25 million transactions across 343 organizations, the Spektrix Insights 2019 Report is here. 

From Thought to Purchase: get the Customer Journey Right in the Arts

Are you considering the whole customer journey?

Easy Segmentation - An Essential Marketing Tool

Segmenting your audiences – it's easier than you might think.