Five top Arts CRM tips in the age of Coronavirus

Arts marketers know that customer relationship management is at the core of every successful arts organization, and that remains true now more than ever. After a turbulent 12 months of changing teams and huge customer service challenges, here are...

Streaming is Changing our Sector

It’s already a cliché to talk about how much of a ‘challenge’ 2020 has been for our industry (in fact, for most industries). But that challenge has...

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An update on Spektrix team demographics

Following our recent commitments to build meaningful and lasting change for our team, our business and our industry, Spektrix is now sharing a report...

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The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organizations, the Spektrix Insights 2019 Report is here. 

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The Seven Principles of CRM for the Arts

CRM in the arts tends to be based around a simple set of processes:

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Don’t Just Sell Tickets: Find a way to diversify revenue streams

Diversifying your revenue streams is a proven and reliable way of bringing additional income into your organization, and an option that is open to...

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Six Basic Rules of a Good Online Booking Experience

Creating a great online ticket booking experience is no easy feat. What's the secret? Ben Park spills the beans.

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How Theaters can Maximise Revenue through Secondary Spend

Audiences often perceive that 'theater prices' for food and drink are a rip off. Often, they are right!

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Easy Segmentation - An Essential Marketing Tool

Segmenting your audiences – it's easier than you might think.

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