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A Look Back at TPC 2022

After two years of absence due to the Covid-19 pandemic, the Spektrix team were finally able to return to the Ticketing Professionals Conference in 2022, this year held in Birmingham. We were so grateful to the organisers for welcoming us as a...

Five top arts CRM tips in the age of Coronavirus

Arts marketers know that customer relationship management is at the core of every successful arts organisation, and that remains true now more than...

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Streaming is Changing our Sector

It’s already a cliché to talk about how much of a ‘challenge’ 2020 has been for our industry (in fact, for most industries). But that challenge has...

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An update on Spektrix team demographics

Following our recent commitments to build meaningful and lasting change for our team, our business and our industry, Spektrix is now sharing a report...

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The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

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The Seven Principles of CRM for the Arts

CRM in the arts tends to be based around a simple set of processes:

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Don’t Just Sell Tickets: Find a way to diversify revenue streams

Diversifying your revenue streams is a proven and reliable way of bringing additional income into your organisation, and an option that is open to...

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Six Basic Rules of a Good Online Booking Experience

Creating a great online ticket booking experience is no easy feat. What's the secret? Ben Park spills the beans.

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How Theatres Can Maximise Revenue through Secondary Spend

Audiences often perceive that 'theatre prices' for food and drink are a rip off. Often, they are right!

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Easy Segmentation - An Essential Marketing Tool

Segmenting your audiences – it's easier than you might think.

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