A step-by-step guide for choosing the best ticketing software for your arts organization
Imagine Better Experiences
Involve your audiences and teams in identifying what matters most.
Changing the software you rely on for ticketing, marketing and fundraising is a big decision. Before you begin, assess your current position - talk to co-workers and patrons to understand what they love, what they rely on, and what they’d love to improve.
Bring your team together with representatives from across your organization, and think about every aspect of the audience journey from ticket purchase to event attendance.
Use this stage to define why you’re changing, to imagine how the experience of colleagues and audiences could be improved, and to ensure you’re prepared to advocate for change to your board and other decision makers.
Imagine Better Ticketing
Define your requirements and understand what’s possible with modern technology.
Organizations that build great relationships with their audiences know that their box office software does far more than just sell tickets. Beyond being the first step in a customer journey, ticketing technology can:
- Increase overall spend on tickets, subscriptions, food and beverage, and more.
- Boost donations and promote memberships or subscriptions.
- Help departments work together and understand overall customer behavior.
- Encourage everyone in your organization to measure impact and make decisions based on accurate audience data.
Use this stage to understand what opportunities exist for improvement, what specific challenges you need to overcome, and what’s possible with a modern software solution.
Imagine Better Value
Consider which payment models offer best value in the long term.
It’s a common mistake to set a budget before understanding what you’re trying to buy, or how the market has evolved. Start by determining the real, total cost of ownership for your current system - considering factors including per-user fees, upgrades, payment processing charges, support costs and per-ticket charges.
Contemporary, leading suppliers tend to charge an ongoing service charge proportional to your system use, and offer an all-inclusive approach to pricing. Solutions that include support, payment processing and more as part of a single quote tend to offer excellent value for money.
Use this stage to get the full picture of costs from current and potential suppliers, and to make sure you won’t have to pay extra to get best use out of the software you’ve invested in.
Imagine Better Solutions
Compare your current system to other solutions on the market.
We’ve helped you get ahead by pulling together the key points of comparison between Spektrix and other ticketing systems you might be considering. Take a look at comparisons with Tessitura, Theatre Manager, AudienceView and more, or drop us a line if the software you’re using isn’t listed.
When you talk to suppliers, they should be honest about what they can offer and interested in how their technology meets your needs. Ask them about their experience of arts and culture organizations, their long-term commitment to the sector, and challenge them to guarantee solutions. You’re not just looking to buy a system, but to enter into a lasting relationship with your technology partner - and they should be just as interested in you in making sure you’re the right fit for one another.
Use this stage to reach out to suppliers, get conversations started, and start to understand what the relationship will look like if you decide to work together.
Imagine Better Technology
Assess how features and support will impact your revenue, audiences and teams.
When you work with a ticketing and CRM provider that truly understands the world of theater, music and live events, you’ll open opportunities to make improvements right across your organization. Look for technology that will help you to:
- Empower teams with unlimited users, accessible data, practical support and training.
- Increase revenue from donations, ticket sales and secondary spend with joined-up ticketing and fundraising records, personalized content and packaged offers.
- Engage audiences with powerful segmentation, sector insights, and a range of loyalty plans from flex passes to philanthropy.
Imagine Better Implementation
Plan a realistic timeline for implementation and data migration, ensuring you’ll be fully supported along the way.
Going Live with a new system shouldn’t be a burden - it’s an opportunity to reimagine the way you work. Whether you’re eager to streamline existing processes, or to completely review your customer segments, communications strategy or website design, find out how your chosen supplier will help ensure your software implementation is secure, supportive and transformational.
Use this stage to establish exactly how long implementation is likely to take, define what’s your responsibility and what’s down to your provider, and help every member of your team - from doers to decision makers, and from finance to IT and boards - to understand the part they have to play.
Imagine Better Investment
Think long-term - will the time and effort spent now still work for you in five years’ time?
You’ve made a decision and you’re committed to going live - but how do you know the investment will pay off? Before signing a contract, find out how your chosen supplier retains its users, and how they plan to develop their features, support and commitment to the arts sector in the years to come. A solution that continues to grow its team and infrastructure will ensure the quality of user experience always stays ahead of the curve.
Use this stage to imagine your future growth and the changes in audience expectation. It’s in everybody’s interest if the choice you make now is still the right one next time you review your CRM and ticketing system.