The All-in-One CRM for Museums and Visitor Attractions
Your single source of truth for marketing, ticketing, and fundraising
Our integrated solution gives you a holistic view of your visitors, donors, and group bookers - all in one place.
Visibility
Access centralised data across every touchpoint, from admissions to fundraising, for highly efficient collaboration and invaluable insights.
Communication
Build personalised, dynamic content into your communications that speaks to each visitor’s individual interests and engagement.
Memberships
Automate renewals and deliver consistent membership benefits with ease, including at points of retail and concessions.
Join these museums, zoos, gardens, and visitor attractions already using Spektrix
Leverage your customer data to build visitor relationships and drive revenue growth
Unlike legacy or loosely integrated point solutions, Spektrix is modern, all-in-one CRM software for museums and attractions. Our robust, future-proof platform grows with your organization.
By unifying marketing, admissions, donations, memberships, and data from education, retail, and F&B solutions in a single system, it gives you a complete, connected view of your audience, so teams stay aligned and customer relationships thrive.
- Your visitor experience team delivers a seamless visitor journey, both online and in person, all while collecting customer information that empowers your organization to make data-led decisions.
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Your marketing team offers the right information and incentives to the right customers at the right time, thanks to dynamic content.
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Your fundraising team gains insight into customer behaviour that spotlights opportunities to make the most impactful asks.
At every touchpoint, you can deepen your connection with your visitors and get them excited to come back again and again.
Pictured: National Scottish Gallery
Deliver a unique customer experience, in person and online
Treat your website as an extension of your in-person experience, with the flexibility to build a web journey that meets the needs of all visitors and members. You have full control over your purchase pathway, and member benefits are applied automatically at checkout.
Plus, our vast partner network gives you countless integrations to configure the exact vision you want to deliver, including:
- EPOS systems and online retail
- WiFi sign-up
- Ticket distributors
- Self-service kiosks
Pictured: Washington National Cathedral
It's helped us understand what our colleagues are working with, such as our retail team using Shopify. This makes dealing with their data easier, allowing us to adapt on our side. Now, even if terminology is different, we can all confidently work towards the same endpoint.
– Stu Fallow
CRM & Ticketing Systems Officer, V&A Dundee
Explore more of Spektrix
Spektrix is the ultimate CRM for museums and attractions, combining marketing, fundraising, and ticketing for a complete customer relationship management solution.

