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Features

How our software can help you, your audiences, and your team

Organisations

Meet our clients and learn what Spektrix could do for you

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Improvements

We're constantly innovating to add features and value

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Latest announcements from the market-leading solution for the arts

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Purpose-driven

Creating social wellbeing by supporting the arts sector

People-centred

Building a positive, diverse team and culture

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The All-in-One CRM for Museums and Visitor Attractions

 

Your single source of truth for marketing, ticketing, and fundraising

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Our integrated solution gives you a holistic view of your visitors, donors, and group bookers - all in one place.

Visibility

Access centralised data across every touchpoint, from admissions to fundraising, for highly efficient collaboration and invaluable insights.  

Communication

Build personalised, dynamic content into your communications that speaks to each visitor’s individual interests and engagement. 

Memberships

Automate renewals and deliver consistent membership benefits with ease, including at points of retail and concessions. 

Join these museums, zoos, gardens, and visitor attractions already using Spektrix

thackray museum of medicine logo Bronte Parsonage logo Brighton and Hove Museums logo V&A-dundee-logo Discover Children’s Story Centre logo National Galleries of Scotland logo worthing museums logo Chethams Library logo birmingham botanical logo Bowes museum logo Harewood House logo MK Gallery logo pallant_house_gallery_logo whitechapel-logo Winchester Cathedral logo

Leverage your customer data to build visitor relationships and drive revenue growth

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Unlike legacy or loosely integrated point solutions, Spektrix is modern, all-in-one CRM software for museums and attractions. Our robust, future-proof platform grows with your organization.

By unifying marketing, admissions, donations, memberships, and data from education, retail, and F&B solutions in a single system, it gives you a complete, connected view of your audience, so teams stay aligned and customer relationships thrive.

  • Your visitor experience team delivers a seamless visitor journey, both online and in person, all while collecting customer information that empowers your organization to make data-led decisions.
  • Your marketing team offers the right information and incentives to the right customers at the right time, thanks to dynamic content. 

  • Your fundraising team gains insight into customer behaviour that spotlights opportunities to make the most impactful asks.

At every touchpoint, you can deepen your connection with your visitors and get them excited to come back again and again.

Pictured: National Scottish Gallery

Deliver a unique customer experience, in person and online

Treat your website as an extension of your in-person experience, with the flexibility to build a web journey that meets the needs of all visitors and members. You have full control over your purchase pathway, and member benefits are applied automatically at checkout.  


Plus, our vast partner network gives you countless integrations to configure the exact vision you want to deliver, including:

  • EPOS systems and online retail
  • WiFi sign-up
  • Ticket distributors
  • Self-service kiosks

Pictured: Washington National Cathedral

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It's helped us understand what our colleagues are working with, such as our retail team using Shopify. This makes dealing with their data easier, allowing us to adapt on our side. Now, even if terminology is different, we can all confidently work towards the same endpoint.

 

– Stu Fallow

CRM & Ticketing Systems Officer, V&A Dundee