4 min read
The Value of the Support Page to Increase Online Donations
Understand the value of your website’s Support Page in your fundraising initiatives, and leverage our online spaces to drive donations.
Fundraising+
Community,Communication,Connections,Culture
THE 2024 SPEKTRIX PHILANTHROPY SERIES
Fundraising+ Communication
Wednesday 22 May, 2024
8-9am PDT / 11am-12pm EDT / 4-5pm BST
COMMUNITY
COMMUNICATION
CONNECTIONS
CULTURE
Fundraising+ Communication
WEDNESDAY 22 MAY
8-9am PDT / 11am-12pm EDT / 4-5pm BST
Communication is an essential part of Fundraising. At this event, you’ll learn strategies for communicating effectively within your organization and with donors.
You’ll learn:
- All about the communications tools in Spektrix you can use to drive donations
- Ways to combine automation with personalization to achieve efficient, effective communications
- Strategies for best use of different communications channels
Fundraising+ Connections
Thursday 5 September
8-9am PDT / 11am-12pm EDT / 4-5pm BST
People give to people, no matter the kind of fundraising. At this event, we’ll discuss the value of connections across different types of fundraising, from cultivating strong interpersonal relationships to writing effective grants.
Fundraising+ Community
Learn how to build a strong local and organizational community that supports fundraising.
Watch to:
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Take a look at what ‘community’ actually means and how it relates to the purpose and impact of your organization
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Explore proven community-building strategies
Fundraising+ Collaboration
When teams communicate effectively and support each other’s work, your donors experience the difference.
Watch to learn:
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Tips and tricks to strengthen cross-departmental communication
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Ways to connect with colleagues across teams to support shared goals
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Strategies for cultivating a shared vision to make fundraising everyone’s priority
Fundraising+ Your Website
Learn the technical tips and strategic guidance that will enable you to take advantage of your site’s broad reach.
- Discover the technical tools available to drive donations on your site
- Learn from Spektrix users whose websites power success
- Create a seamless donor journey and tell a consistent and powerful story about your mission and impact across your entire site
- Gain the vocabulary to advocate for Fundraising priorities with web developers
Fundraising+ Ticketing
Learn how ticket sales and donations can work together to increase revenue and drive audience engagement.
- Explore the relationship between ticket buying and donating
- Discover what total investment in your organisation means for your customers
- Leverage Box Office data for effective prospecting
- Determine which incentives make sense to offer to donors and which don't
Fundraising+ Marketing
Explore the benefits of a complementary approach to fundraising and marketing.
Watch to learn:
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How to tailor emails based on audience behavior with dynamic content
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How automated programs in Dotdigital can enhance marketing and appeals campaigns
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Quick wins, like autotags and tailored checkout asks, that are easy to set up within Spektrix
Kel Haney, Senior Consultant at Donorly, talked about “Taking the Ick out of the Ask” and how to shift fundraising conversations from transactional encounters to relationship-building opportunities.
The Spektrix Global Fundraising team also showed us how to leverage your Spektrix tools for the greatest impact.
Why is it so important to thank your donors for their support? When does your thanks have the biggest impact? How can donor benefits nurture the relationship between your company and the people who are moved to help fund your work? Get answers to these questions, and more.
For our final event in the 2022 Philanthropy Series, the Spektrix Global Fundraising Team explored the importance of pausing to reflect on the closing year before launching into a new one. You’ll learn how to set up your Spektrix system so your fundraising team gets the most out of your data, and more.