Arts Marketing and Email Automation Tools to Drive Smarter Campaigns
Create dynamic emails, improve your customer experience, and boost revenue from ticket sales and secondary spend
With Spektrix, you have everything you need to understand what audiences are doing and why.
It’s easier than ever to segment, target, and track the impact of communications. Build a streamlined web journey embedded into your own site. Automate and personalise your emails. Extend your reach with integrated lookalike advertising. Incentivise loyalty with targeted promotions, cross-selling tools, packages and subscriptions.


Our comprehensive, two-way integration with Dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix
Program simple pre- or post-event communications and membership reminders to automatically send, or build out fully automated, dynamic communications journeys - targeted to reach people as their relationship with your organisation evolves. You’ll build deeper relationships and drive revenue at every touchpoint.
Easy customer segmentation
Email interactions visible in your CRM
Target lookalike audiences
Integrated drag-and-drop-emails
Automated customer tags
Personalised communications
The latest arts marketing ideas
Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance, and engagement.
Our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations, and more. Once you’ve segmented, run reports to focus on specific target groups within your audience to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time. It’s easier than ever to join up engagement, booking, and conversion patterns across your website, sales, and promotions.
40+ out-of-the-box reports
Sales tracking and movement reports
Drag-and-drop segmentation
Analyse offers, sales, and campaign impact
Track reattendance and loyalty
Custom reporting at no extra cost
Case Study: Using flex pass sales to promote loyalty

We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this time when we're trying to rebuild subscriptions is really key.
– Jenna Vella
Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows.
From one-off incentives like multibuys, promotion codes, or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications, and move audiences up the loyalty ladder.
Flexible or fixed subscriptions
Personalised event recommendations
Gift vouchers bought and redeemed online
Automatic membership renewals
Cross-selling tools and packages
Upsell prompts before checkout

The Spektrix Partner Directory is brimming with tactical and creative solutions to link up with your Spektrix system. Endless configurability, endless possibilities.
Your CRM creates a strong foundation of data to level up your arts marketing - and you can keep building from there.
- Craft your customer journeys with audience engagement tools
- Build a beautiful website and make the most of your analytics
- Turn your on-site Wifi sign-up into an opportunity to learn more about every visitor
- Connect with expert consultants to dig deeper into pricing, loyalty, and other specialties
- Develop the right dynamic pricing strategy to maximise every show’s potential
- Push your data even further with dashboards and business intelligence solutions
Your go-to guide: Working Together to Increase Revenue
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Increase revenue across a busy arts organisation
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Capitalise on great audience experiences
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Improve revenue, even when you're at capacity
-
Get buy-in to make revenue growth a reality
Your go-to guide:
Working Together to Increase Revenue
-
Increase revenue across a busy arts organisation
-
Capitalise on great audience experiences
-
Improve revenue, even when you're at capacity
-
Get buy-in to make revenue growth a reality
Explore more of Spektrix
Our arts marketing features are only part of the complete Spektrix CRM solution.