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How our software can help you, your audiences, and your team

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Purpose-driven

Creating social wellbeing by supporting the arts sector

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Building a positive, diverse team and culture

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Arts Marketing and Email Automation Tools to Drive Smarter Campaigns

Create dynamic emails, improve your customer experience, and boost revenue from ticket sales and secondary spend

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Integrated Emails

Targeted Campaigns

Built-in Reporting

Arts Marketing Partners

With Spektrix, you have everything you need to understand what audiences are doing and why.

It’s easier than ever to segment, target, and track the impact of communications. Build a streamlined web journey embedded into your own site. Automate and personalise your emails. Extend your reach with integrated lookalike advertising. Incentivise loyalty with targeted promotions, cross-selling tools, packages and subscriptions.

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Integrated email and digital promotion

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Our comprehensive, two-way integration with Dotdigital makes it easy to build and share beautiful, personalised emails, send them to targeted lists, and view engagement on the customer record within Spektrix

 

Program simple pre- or post-event communications and membership reminders to automatically send, or build out fully automated, dynamic communications journeys - targeted to reach people as their relationship with your organisation evolves. You’ll build deeper relationships and drive revenue at every touchpoint. 

Easy customer segmentation

Email interactions visible in your CRM

Target lookalike audiences

Integrated drag-and-drop-emails

Automated customer tags

Personalised communications

Report on impact and engagement

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Over 40 reports come ready-built in Spektrix, giving you at-a-glance information on everything from Return on Investment to pricing, reattendance, and engagement.

 

Our powerful filtering tools help you segment and tag your customers based on buying history, memberships, donations, and more. Once you’ve segmented, run reports to focus on specific target groups within your audience to understand exactly who you’re talking to, discover what they want to hear, and analyse impact over time. It’s easier than ever to join up engagement, booking, and conversion patterns across your website, sales, and promotions.

40+ out-of-the-box reports

Sales tracking and movement reports

Drag-and-drop segmentation

Analyse offers, sales, and campaign impact

Track reattendance and loyalty

Custom reporting at no extra cost

Case Study: Using flex pass sales to promote loyalty

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We're going to test out different marketing ideas in the way that we sell subscriptions for season passes, and this system makes that really helpful. There's room for more innovation in this system, which at this time when we're trying to rebuild subscriptions is really key.

 

Jenna Vella

Director of Marketing & Data Analytics, Cincinnati Shakespeare Company

Data-driven arts marketing campaigns and incentives

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With Spektrix you’re free to plan marketing campaigns based on what matters to you and your audiences - not just what your software allows.

 

From one-off incentives like multibuys, promotion codes, or upsells, through to flexible subscriptions and memberships to promote lasting loyalty, it’s easy to try things out, test what works, and build measurable impact. And because Spektrix is designed to help you know your audiences better, it’s a simple process to segment customers, target communications, and move audiences up the loyalty ladder.

Flexible or fixed subscriptions

Personalised event recommendations

Gift vouchers bought and redeemed online

Automatic membership renewals

Cross-selling tools and packages

Upsell prompts before checkout

Open new doors for your marketing with integrated partner solutions

The Spektrix Partner Directory is brimming with tactical and creative solutions to link up with your Spektrix system. Endless configurability, endless possibilities. 

Your CRM creates a strong foundation of data to level up your arts marketing - and you can keep building from there.

 

Your go-to guide: Working Together to Increase Revenue

 

  • Increase revenue across a busy arts organisation

  • Capitalise on great audience experiences

  • Improve revenue, even when you're at capacity

  • Get buy-in to make revenue growth a reality

Your go-to guide:
Working Together to Increase Revenue

 

  • Increase revenue across a busy arts organisation

  • Capitalise on great audience experiences

  • Improve revenue, even when you're at capacity

  • Get buy-in to make revenue growth a reality