Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

Five Theatre Fundraising ideas to start the year off right

At this time of year, fundraisers are waving goodbye to the old year and all of the late nights, early coffee meetings and the overwhelming number of...

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An infinite cloud: future-proofing Spektrix and creating capacity to build

Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...

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Top five ways to counter self-pity

I’ve run a design and digital agency for almost 30 years. I’ve learned a lot of lessons in those three decades, mostly by making mistakes. 

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How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

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CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

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Four Arts Fundraising Strategies that Drive Donations

The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...

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How Theatres can increase Ticket Sales from Email Marketing

On average, email marketing campaigns return £38 for every £1 spent. In the right hands, email marketing campaigns can lead to significant increases...

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Payment Services Directive 2, Explained

Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...

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Create a Theatre Marketing Plan That Drives Revenue

About 40% of marketers say proving their strategies create a return on their investment is a top challenge, according to HubSpot. Performing arts...

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The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

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5 Theatre Marketing Strategies to Increase Revenue

There’s an art to stretching time and budgets, and arts marketers know it all too well. With constrained resources and countless items on their...

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How to Increase Ticket Sales for Non-profit Theatres

More sales happen online than anywhere else – including sales for the performing arts. Among the organisations we work with, Spektrix has observed...

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