Thoughts from Spektrix

Create a Theatre Marketing Plan That Drives Revenue

About 40% of marketers say proving their strategies create a return on their investment is a top challenge, according to HubSpot. Performing arts...

The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

5 Theatre Marketing Strategies to Increase Revenue

There’s an art to stretching time and budgets, and arts marketers know it all too well. With constrained resources and countless items on their...

Facilitate space and resource bookings with Artifax and Spektrix

Spektrix and Artifax have combined forces to create a nifty way of saving arts organizations time and effort.

Three Tips for Successful Cross-Selling Into Your Arts Organisation

When it comes to maximising revenue for your arts organisation, cross-selling matters. Developing new customers can be costly, so increasing basket...

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...

How Multi-Buy Cross-Selling Solves Customer Churn

Using Spektrix to increase your Secondary Spend

There’s more to sell than tickets…

The main source of earned income for most arts organisations is from ticket sales made at the box office or on...

How to Build a Brilliant Festival Experience through Ticketing

Festivals are a huge part of entertainment across the world, and make up some of our biggest and most renowned arts and culture events – think of ...

Moves Management: Managing relationships the clever way

Put simply, Moves Management is a method of managing relationships. Whether you’re working in Fundraising, Sales or you just need to focus on...

How to Rock at Pre- and Post-Show Emails

Here at Spektrix, we have a lot of fun imagining how we’d use Spektrix features if we were back working in a theatre. One of our favourite features...

Why you should Engage Young People in your Fundraising

Who do I mean by “young people” you may be asking? I guess it’s different for different organisations but in general I’m talking about those...