Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

5 Creative Uses of Customer Tags in Spektrix

Tags in Spektrix are checkboxes against customer records which allow you to record pieces of information about each customer. These can be...

Introducing Multiple Offers

One of the features we love most here at Spektrix is the Offers tool, which allows you to apply all sorts of clever offers and discounts to grow...

From Thought to Purchase: get the Customer Journey Right in the Arts

Are you considering the whole customer journey?

Six Ways to Make the Most of Time in the Box Office

Time is often at a premium in box offices, but we all know that there are slow periods when the queues have gone down and the phones have stopped...

How to Get the Most out of Gift Aid

Gift Aid is a widely recognised ‘brand’, letting UK-based charities claim back 25p from every £1 donated. It’s now a no-brainer for any registered...

Membership Schemes: A beginner's cheat sheet

When memberships are well designed and effectively managed, you can find yourself generating extra income from philanthropic giving and welcoming a...

Six Tips for Dynamic Pricing the Smart Way

With changes in customer attitudes and ongoing pressures on arts funding, it's likely that more arts venues will try dynamic pricing in the near...

Bringing a Content Marketing Strategy into the Arts

Content marketing sounds like one of those things you should add to your list of annoying buzzwords along with SoLoMo and advertainment. But it's...

Easy Segmentation - An Essential Marketing Tool

Segmenting your audiences – it's easier than you might think.