Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

How Two River Reversed Declining Subscriptions and Increased Donations

Performing arts patrons might be more loyal than ever, but their expectations on how to show their patron loyalty are shifting. The modern...

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Facilitate space and resource bookings with Artifax and Spektrix

Spektrix and Artifax have combined forces to create a nifty way of saving arts organizations time and effort.

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Why Agile Working is Good for Your Arts Organisation

At Spektrix Conference 2018,  Annie, Team Manager (Support and Training) at Spektrix and Abbie, Spektrix Software Engineer, presented three Agile...

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Encouraging Online Giving With the Donations Web Component

Online giving is an increasingly important part of any fundraising strategy in the arts, so it’s more important than ever to make sure your arts...

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Three Tips for Successful Cross-Selling Into Your Arts Organisation

When it comes to maximising revenue for your arts organisation, cross-selling matters. Developing new customers can be costly, so increasing basket...

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How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...

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Five Spektrix Tools to Get You Ready for GDPR

Industry changes that drive new ways of engaging with our customers happen all the time. Through them all, our goal at Spektrix is providing you with...

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Seven Ideas for a Last-Minute Gift Voucher Campaign this Christmas

As arts organisations, the focus in the run-up to the holiday season is usually on pantomimes and festive shows. But there’s still time to make the...

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The Seven Principles of CRM for the Arts

CRM in the arts tends to be based around a simple set of processes:

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The Importance of ROI

As arts organisations, we fight for our budgets every day. That’s why understanding how and when to figure out the return on investment of our...

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How Multi-Buy Cross-Selling Solves Customer Churn

Customers who attend multiple events or reattend, are by definition more engaged and less likely to churn. As customers reattend you’re likely to...

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A Guide to a Simple Customer Segmentation Model

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is the simplest and most powerful technique for...

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