We Believe Black Lives Matter
This email was sent to Spektrix users across all of the organizations we work with on Friday 5 June 2020.
Inspiration, Insights and Ideas
So what do we do now?
Monday 20 April 2020
Sam Freeman is Communications and Giving Director at Theatr Clwyd in Wales. When we read this post on his arts marketing blog, we thought it might be...
Retaining Arts Income during Covid-19 using the Ticket Converter Tool
Tuesday 14 April 2020
As the famous phrase goes: if you don’t ask, the answer will always be no. Arts audiences have always been heavily invested - both emotionally and...
Relationships that Last
Tuesday 3 March 2020
As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...
Theater Fundraising: How to ask for donations under $50
Thursday 13 February 2020
Getting a big check from a major donor is an exciting moment for every fundraiser, but small donations can play a larger role for arts organizations...
Optimize your Theatre Marketing Plan for 2020
Thursday 9 January 2020
With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...
Future-proofing Spektrix and Creating Capacity to Build and Improve
Wednesday 11 December 2019
Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...
How to Create Arts Marketing Campaigns That Drive Up Retention
Thursday 3 October 2019
Think back to last season. Chances are a good portion of the organization’s marketing budget and staff time went toward bringing new patrons — if not...
CRM Segmentation for Arts Marketers: Begin at the Box Office
Thursday 19 September 2019
The core of any organization’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...
Four Arts Fundraising Strategies that Drive Donations
Wednesday 4 September 2019
The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...
The Spektrix Insights Report 2019 is Here
Wednesday 22 May 2019
Bringing together data analysis on over 25 million transactions across 343 organizations, the Spektrix Insights 2019 Report is here.
5 Theater Marketing Strategies to Increase Revenue
Wednesday 8 May 2019
Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.