The case for rethinking your audience loyalty program
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
Thoughts from Spektrix
Partners
The Future of Customer Loyalty: Using data to inform your planning
Eric Nelson Monday 13 March 2023
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023
Katy Raines Monday 6 March 2023
Traditional 'loyal attenders' aren't returning post-COVID. How do we redefine what loyalty means in the face of today's social challenges?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Rani Haywood Monday 27 February 2023
Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.
Building Audience Loyalty: Insight from Capacity Interactive Boot Camp
Tom Nolan Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
6 Things I Learned My First Time at Capacity Interactive Boot Camp
Emily Bacal Friday 11 November 2022
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
Creating great ticket booking experiences for arts patrons online
Nina Primeraki Monday 8 August 2022
Patrons want to book theater, music and event tickets online. But more than a transaction, your website’s often their first experience of your...
Create your own story arc for fundraising conversations
Kel Haney Monday 8 August 2022
A guest post by Kel Haney, Senior Consultant at Donorly. Kel introduces her method for shifting fundraising conversations from transactional moments...
Artists Make Phenomenal Fundraisers: 6 skills you already possess
Kel Haney Tuesday 28 June 2022
A guest post by Kel Haney, Senior Consultant at Donorly. As an artist, you already possess a skill set that lays the groundwork for strong and...
How Guest Wi-Fi Can Supercharge Your Visitor Data - by Wireless Social
Claire Sherlock Tuesday 7 June 2022
Partner integrations are an integral part of our offer to Spektrix clients. Many of our users are already taking advantage of partner products and...
Take the Ick out of the Ask: Seven Tips for Fundraising Conversations
Kel Haney Monday 6 June 2022
A guest post by Kel Haney, Senior Consultant at Donorly. Explore how to craft your fundraising conversations to be as successful as possible while...
Cog Design Joins the B Corp Community
Laurice Grae-Hauck Monday 9 May 2022
Since beginning my career at Spektrix in June of 2021 as a remote worker out of our NYC office, various COVID restrictions have prevented me from...