Email Benchmarks and
Best Practices

Access the insights and strategies you need to use email to deepen relationships with your audiences.

In this session, we’ll explore the key findings from the 2026 Spektrix Email Benchmark Report, based on more than one billion emails sent by arts, culture & live experience organizations. The report shows how connected audience data, personalized communications, and shared organizational insight helps arts organizations build stronger audience relationships and more sustainable growth.

We’ll be joined by  digital marketing experts from our partner Capacity.

At this session, you will:

• Learn what the highest-performing organizations are doing differently to drive stronger audience engagement, repeat attendance, and long-term loyalty.

• Learn how to report on what really matters. Measure revenue, retention, and audience growth, not just opens and clicks.

• Hear real examples and best practices from Spektrix and Capacity, with insights you can apply immediately.

Don’t miss out on the research-backed insights you need to make the most of your email marketing. Register today.