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Inspiration, Insights and Ideas

Event Email Marketing Automation: A peer-to-peer guide to getting started

Not certain where to start with email marketing automation for your events? Team members from Capital Theatres share practical advice for building confidence with automation.

Ticketing Fraud Detection: What to monitor and measure to protect against payment fraud

Anyone selling goods or services online runs the risk of experiencing payment fraud – and of course, that’s true for arts, culture, and events...

Types of Payment Fraud in Ticketing and Beyond

What exactly are we talking about when we talk about fraud?

In the ticketing and live events sector, there’s a wide range of fraudulent activity that...

Risk v Friction: Finding the balance in payment fraud risk management

There’s no cookie-cutter solution to managing payment fraud in your theater, museum, or arts center. 

Building High Performance Teams in Arts, Culture, and Entertainment

Building high performance teams in arts, culture, and events is often talked about as a leadership problem, but in my experience it’s more often a...

Employee Retention for Arts & Events: Reward and retain great people

Across the arts, culture, and live events sector, a familiar narrative has taken hold: teams are stretched, workers are burned out, and the most...

How to Prioritize Your Work in the Arts: Make decisions that matter

Leadership in arts and culture is defined by competing priorities. Decisions affect audiences, staff, communities, and financial health, often all at...

A best practice guide for recruitment to CRM roles

Rethinking Recruitment: Practical tips and inspiration for arts leaders recruiting to customer and donor relationship management roles in the...

5 Theater Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

How to Get Started with a New Non-Profit Website Design

A great arts non-profit website delivers a smooth experience that makes it easy for your patrons to buy tickets, make donations, and become involved...

Website Accessibility Best Practices for your Theater or Arts Center

Many disabled and neurodivergent patrons encounter challenges with venue websites when buying tickets or researching accessibility.

The Best Event Websites for Theaters and Arts Organizations

We’ve collected examples of the best websites from theaters, arts centers, museums, venues, and attractions across the globe.