Thoughts from Spektrix

Measurement and Inclusion

How do we create a methodology to measure team demographics in a way that both provides valuable data, and ensures every team member feels included...

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Lessons from INTIX 2022

It seemed the world was ready for a large, in person event in Orlando, Florida in 2022, even if the SIMS-style virtual International Ticketing...

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Make the Most of this Giving Season

The festive season is fast approaching and people seem to be aching for a holiday “like it used to be”. I recently purchased ballet tickets and was...

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Online Merchandise Shops for Increased Revenue

With the holidays just around the corner many of us are thinking about the perfect gift for our loved ones. Doors to arts and culture organizations...

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Segmenting for Success in Your End of Year Appeals

As temperatures turn colder, it’s time to start heating up your end-of-year appeal campaigns to finish the calendar year strong. While calendar end...

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Rethinking Recruitment - hiring great people into CRM and donor  roles

After a long pause, the jobs market is booming as venues and production companies fill marketing, fundraising and ticketing roles. Yet at the same...

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How to Measure Email Engagement After New Apple Mail Privacy Settings

Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...

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Spektrix is a certified B Corporation

At Spektrix, we have always believed that arts and culture are important to the wellbeing of people and communities. This year we’ve evidenced that...

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Building Blocks for Reopening: Reopening and going on sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

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A Beginner’s Guide to Membership Programs

When memberships are well designed and effectively managed, they generate extra income from philanthropic giving and create opportunities to delight...

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Building Blocks for Reopening: Keeping audiences and donors warm

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

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Building Blocks for Reopening: Preparing to go on sale

Building Blocks for Reopening is our guide to great customer and donor relationships. Each of our Building Blocks helps you lay the foundation for a...

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