Inspiration, Insights and Ideas

Why an inclusive culture is key to hiring and retaining great teams

Diverse recruitment is good for everyone. So how do you create an inclusive culture and share it with great candidates outside the arts sector?

4 Theatre Marketing Emails You Should be Automating

Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.

Drive Revenue with Your Theatre Marketing Plan Template

Launch effective campaigns that grow your revenue and demonstrate value with this customizable theatre marketing plan template. 

Nonprofit Fundraising Ideas: Four tips to drive collaboration

Box Office Operations Today: Driving reattendance and revenue

Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty. 

Box Office Operations Today: How clean data impacts patron experience

As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.

Digital Fundraising Strategy: Segmenting for Success

An Update on Spektrix Team Demographics: 2023

Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.

How to Create a Membership Program: A beginner's guide

Generate extra income from philanthropic giving and create opportunities to delight patrons with our guide to creating a membership program.

Creating great pre- and post-event emails: Our best ideas and examples

Arts Marketing Incentives to Excite Every Patron

Refresh your understanding of the potential of segmentation and explore incentives and offers that will allow you to excite your audiences, no matter...

Arts Marketing 101: Audience Segmentation Models

Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.