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Inspiration, Insights and Ideas

The Future of Customer Loyalty: Using data to inform your planning

The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.

Inflation, Epidemics and Audience Loyalty: Arts Marketing in 2023

Traditional 'loyal attenders' aren't returning post-COVID. How do we redefine what loyalty means in the face of today's social challenges?

Loyalty, Frequency, Affinity: Future-focused arts marketing ideas

We build elaborate arts marketing plans focused on just 20% of attendees. How can we engage the other 80%?

Meeting Our Audiences Where They Are: Flexible Ticket Models

Performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post-pandemic.

The Future of Audience Loyalty: Your questions answered

Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...

Community and Connection at Spektrix Hubs

We caught up with Brooke Gallagher, Head of Community and Events, about the in-person experience at Spektrix Hubs in Chicago and New York and why she...

Building Audience Loyalty: Insight from Capacity Interactive Boot Camp

Take a cue from case studies and new data to make the most of your approach to loyalty.

6 Things I Learned My First Time at Capacity Interactive Boot Camp

Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.

Creating great ticket booking experiences for arts patrons online

Patrons want to book theater, music and event tickets online. But more than a transaction, your website’s often their first experience of your...

Create your own story arc for fundraising conversations

A guest post by Kel Haney, Senior Consultant at Donorly. Kel introduces her method for shifting fundraising conversations from transactional moments...

Get ready for the Junk Fee Prevention Act - a guide for ticket sellers

Ticket buyers and legislators are clamping down on hidden transaction charges. Make sure your marketing and box office systems are ready.

Artists Make Phenomenal Fundraisers: 6 skills you already possess

A guest post by Kel Haney, Senior Consultant at Donorly. As an artist, you already possess a skill set that lays the groundwork for strong and...