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Inspiration, Insights and Ideas

The Value of the Support Page to Increase Online Donations

Understand the value of your website’s Support Page in your fundraising initiatives, and leverage our online spaces to drive donations.

How to Successfully Launch Your New Arts Website

Spektrix web partners, Plank, share 7 must-do ideas for a successful website launch so you can confidently open your digital curtains.

Bringing Content Marketing Strategy into Performance Arts Marketing

Content marketing offers countless opportunities to build up your community. Explore why and how to apply it in performance arts marketing.

Why an inclusive culture is key to hiring and retaining great teams

Diverse recruitment is good for everyone. So how do you create an inclusive culture and share it with great candidates outside the arts sector?

4 Theatre Marketing Emails You Should be Automating

Take theatre marketing to the next level. Increase efficiency while building audiences and revenue by automating these four emails.

Drive Revenue with Your Theatre Marketing Plan Template

Launch effective campaigns that grow your revenue and demonstrate value with this customizable theatre marketing plan template. 

Nonprofit Fundraising Ideas: Four tips to drive collaboration

Four strategies for getting your entire team on board to achieve nonprofit fundraising goals, plus exercises you can take back to your team.

Box Office Operations Today: Driving reattendance and revenue

Rather than just processing transactions, get your team to think like salespeople - and reap the rewards of upselling and increasing loyalty. 

Box Office Operations today: How clean data impacts patron experience

As ticket sales move online, data becomes ever more central to the quality of your communications, your welcome and your reporting.

Digital Fundraising Strategy: Segmenting for Success

Create a cohesive customer experience from your first appeal to your end-of-year thank you with segmentation and branding strategies.

An Update on Spektrix Team Demographics: 2023

Data on the diversity of our team, management and board in 2023, and our work to build a more inclusive workplace over the last 15 months.

How to Create a Membership Program: A beginner's guide

Generate extra income from philanthropic giving and create opportunities to delight patrons with our guide to creating a membership program.