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Marketing, Ticketing & Sales (5)

How to Create Arts Marketing Campaigns That Drive Up Retention

Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...

CRM Segmentation for Arts Marketers: Begin at the Box Office

The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...

Payment Services Directive 2, Explained

Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...

The Spektrix Insights Report 2019 is Here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

5 Theatre Marketing Strategies to Increase Revenue

Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.

How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...

How Multi-Buy Cross-Selling Solves Customer Churn

Customers who attend multiple events or reattend, are by definition more engaged and less likely to churn. As customers reattend you’re likely to...

Using Your Event CRM to Increase Secondary Spend

There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.

How to Build a Brilliant Festival Experience through Ticketing

Festivals are a huge part of entertainment across the world, and make up some of our biggest and most renowned arts and culture events – think of ...

5 Creative Uses of Customer Tags in Spektrix

Tags in Spektrix are checkboxes against customer records which allow you to record pieces of information about each customer. These can be...

Introducing Multiple Offers

One of the features we love most here at Spektrix is the Offers tool, which allows you to apply all sorts of clever offers and discounts to grow...

From Thought to Purchase: get the Customer Journey Right in the Arts

Are you considering the whole customer journey?