Dex Manson Wednesday 12 April 2023
Dive into segmentation. Learn the why and how of segmentation and explore a segmentation model you can adapt to your organization’s needs.
The keys to audience loyalty are market research, analysis and segmentation, matching the right value proposition to the right segments of your...
Audience loyalty drivers are changing as behaviour and expectations shift. Actionable, low-investment strategies can deepen loyalty and cultivate new...
Subscription sales have been on decline for years. A recent study compared fixed to flexible subscriptions, and discovered a silver lining.
The latest audience data from TRG Arts, showing what patrons care about right now and how their values have changed.
Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?
We build elaborate arts marketing plans focussed on just 20% of attendees. How can we engage the other 80%?
Performing arts organisations are reporting a decline in subscription numbers and revenues, ever since the pandemic transformed the arts marketing...
Bryony Bell Thursday 23 February 2023
Earlier this month we hosted two events exploring the Future of Loyalty in 2023 and beyond. We’re hugely grateful to the expert partners who shared...
Tom Nolan Thursday 8 December 2022
Take a cue from case studies and new data to make the most of your approach to loyalty.
Hybrid conferences in 2022: connecting failure with success, reframing goals to support change, centering accessibility, and dog GIFs.
Bryony Bell Wednesday 15 September 2021
Later today, Apple will add new privacy settings to iOS 15 for iPhone and iPad, and will later roll them out to MacOS Monterey for desktops and...
