Relationships that Last
As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...
Inspiration, Insights and Ideas
Marketing, Ticketing & Sales (4)
Optimise your Theatre Marketing Plan for 2020
With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...
How to Create Arts Marketing Campaigns That Drive Up Retention
Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...
CRM Segmentation for Arts Marketers: Begin at the Box Office
The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...
Payment Services Directive 2, Explained
Change is on the way for online consumers that every online retailer, ticket seller, and fundraiser should be aware of. Just as we are settling in a...
The Spektrix Insights Report 2019 is Here
Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here.
5 Theatre Marketing Strategies to Increase Revenue
Brush up your current campaigns or start a new campaign from scratch, with five arts marketing strategies that you can use to boost revenue.
How to Improve Loyalty and Power Sales with Email Automation
Tom Nolan Tuesday 21 August 2018
We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...
How Multi-Buy Cross-Selling Solves Customer Churn
Customers who attend multiple events or reattend, are by definition more engaged and less likely to churn. As customers reattend you’re likely to...
Using Your Event CRM to Increase Secondary Spend
Tom Nolan Friday 6 October 2017
There’s more to sell than tickets. Your event CRM can highlight the right secondary spend add-ons to enhance your customers’ experience.
How to Build a Brilliant Festival Experience through Ticketing
Festivals are a huge part of entertainment across the world, and make up some of our biggest and most renowned arts and culture events – think of ...
5 Creative Uses of Customer Tags in Spektrix
Tags in Spektrix are checkboxes against customer records which allow you to record pieces of information about each customer. These can be...