Thoughts from Spektrix

Royal Scottish National Orchestra violins section, majority women in black dress

Spektrix Community (2)

Supporting our community during Covid-19

Back in March, when Covid-19 suddenly became a reality in all of our lives, the enormity of what was to come remained inconceivable. Two months...

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The Spektrix Insights Report 2019 is here

Bringing together data analysis on over 25 million transactions across 343 organisations, the Spektrix Insights 2019 Report is here. 

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How Two River Reversed Declining Subscriptions and Increased Donations

Performing arts patrons might be more loyal than ever, but their expectations on how to show their patron loyalty are shifting. The modern...

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How to Improve Loyalty and Power Sales with Email Automation

We’ve moved past the point in the arts sector where one-size-fits-all email campaigns can successfully maximise revenue, improve loyalty, and drive...

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How Ballot Ticketing put RADA in the Spotlight

You know how the story goes. A venue announces an exciting but high demand event where the demand hugely outstrips the supply. On the day booking...

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How to Increase Revenue using Multibuy Cross-Selling

Your customers are your greatest asset, so finding ways to add value to their experience and in turn maximise your revenue from each customer is...

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Case Study: An in-depth look at Regent's Park Open Air Theatre

Regent’s Park Open Air Theatre is a London landmark. The 1,250-seater outdoor auditorium gives audiences the opportunity to experience live theatre...

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Are we getting Customer Experience in the Arts all Wrong?

The arts should mean a first class experience for audience members. Are we getting it all wrong?

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Three Tips for Effective Family Marketing

A few weeks ago, I attended the Family Arts Conference in London. It was a fascinating day, with insightful and thoughtful sessions covering areas as...

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