Diversity, Equity and Inclusion Update from our Senior Leadership Team
In early June werespondedto the events surrounding the murder of George Floyd, the global impact of structural racism and in particular anti-Black...
Inspiration, Insights and Ideas
We Believe Black Lives Matter
Michael Nabarro Tuesday 9 June 2020
This email was sent to Spektrix users across all of the organisations we work with on Friday 5 June 2020.
Supporting our Community during Covid-19
Alice Young Tuesday 5 May 2020
Back in March, when Covid-19 suddenly became a reality in all of our lives, the enormity of what was to come remained inconceivable. Two months...
So what do we do now?
Sam Freeman Monday 20 April 2020
Sam Freeman is Communications and Giving Director at Theatr Clwyd. When we read this post on his arts marketing blog, we thought it might be of...
Retaining Arts Income During Covid-19 Using the Ticket Converter Tool
Allison Wheeland Tuesday 14 April 2020
As the famous phrase goes: if you don’t ask, the answer will always be no. Arts audiences have always been heavily invested - both emotionally and...
Relationships that Last
Liv Nilssen Tuesday 3 March 2020
As Sector Strategy Lead at Spektrix, it’s my job to ensure that we support the sector to tackle the big-picture challenges and opportunities we face...
Theatre Fundraising: How to ask for donations under £50
Ellie Engquist Thursday 13 February 2020
Getting a big cheque from a major donor is an exciting moment for every fundraiser, but small donations can play a larger role for arts organisations...
Optimise your Theatre Marketing Plan for 2020
Hailey Colwell Thursday 9 January 2020
With New Year’s Day and successful year-end campaigns still ringing in the air, it’s time to continue your marketing momentum from 2019 into the new...
Future-proofing Spektrix and Creating Capacity to Build and Improve
Michael Nabarro Wednesday 11 December 2019
Spektrix has always been a true-cloud based system. This has become the norm for modern business software over the last 10+ years, with companies...
How to Create Arts Marketing Campaigns That Drive Up Retention
Hailey Colwell Thursday 3 October 2019
Think back to last season. Chances are a good portion of the organisation’s marketing budget and staff time went toward bringing new patrons — if not...
CRM Segmentation for Arts Marketers: Begin at the Box Office
Hailey Colwell Thursday 19 September 2019
The core of any organisation’s CRM strategy is knowing their customers. In the performing arts, that normally means understanding what shows patrons...
Four Arts Fundraising Strategies that Drive Donations
Hailey Colwell Wednesday 4 September 2019
The importance of individual philanthropy in the arts is more critical now than ever to organizations’ bottom lines. But individual giving itself is...